Motorcycle Forum

Ask questions, share your experiences, help others.

The discussion is not assigned to any moderator yet.
The figures for aprilia sales are crap.
They have had massive success with superbike racing and get the best reviews but still nobody buys them.
The rsv4 is supposed to be great, they do wicked nakeds and their 125 sports bike is damn sweet as well.

just wondering why they just dont get the sells. why do people buy the relatively boring jap stuff?
Responses (4)
  • Accepted Answer

    Monday, May 11 2015, 08:58 AM - #Permalink
    Ah, I have mentined this before I think. Many dealers say the same thing. They just dont understand it.
    I guess there are several factors... my guesses would be the following:


    Maybe people think it is JUST a racing bike
    The name in wider circles is just not that well known - i.e. if you dont watch moto sport
    As you dont see many, you dont hunger for one
    People play it safe and buy japanese
    People who dont play it safe will mostly go for Ducati or even MV perhaps due to the history and kudos (and looks - but thats just my opinion)
    lack of dealers in close proximity


    As it happens, I rode a Tuono on saturday just gone. It was 'different' but also VERY good indeed.
    Mind you, a geezer in a same test group was on an RSV4 and it broke down and had to be van'd off with a fuel pump issue. I was a bit gutted as I was due on it myself :)

    Maybe Aprilia just to market their bikes better?
    Like
    The reply is currently minimized Show
  • Accepted Answer

    Monday, May 11 2015, 06:48 PM - #Permalink
    I think that the 20 - 40 year group are cool with Aprilias and have definitely heard of them and indeed may dream of owning one.
    However, I think the 40-60 group which may even be bigger dont consider Aprilias but are still happy to look at Triumphs, Hondas, etc.
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, May 13 2015, 09:01 PM - #Permalink
    You know, I think the other commenters have it about right. I have done a lot of reading before purchasing, and the Caponord was on my list of potentials, but ultimately I nicked it off my list. I think they make fine bikes, and my reading indicates (at least from these journalistic pro types) that it's a solid bike, but doesn't quite match up to the performance, comfort, and some of the electronics the more well-known brands supply with their bikes. Unless you really go out of your way to inform yourself, Aprilia is not going to come up on too many people's radar as a potential choice. Maybe they need to rethink or invigorate the branding and marketing a bit. The competition is so fierce with these types of bikes. When you are up against BMW, Triumph, Suzuki, Kawasaki, Ducati, God, what tough gig it is to climb your motorcycle into that category and capture more sales. I think the same would be true to of Moto-Guzzi, and MV Agusta. Fine bikes too, if somewhat limited for all the reasons previously mentioned. As for me, I'm down to BMW, Kawasaki, Triumph or Indian. Street type or on/off road type. I'm going back and forth. At 53, it's a lot harder to get your damn leg over the backside of a lot of these bikes. I'm only 5'9. :p
    Like
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, May 13 2015, 10:01 PM - #Permalink
    Coffeehead01 wrote:

    You know, I think the other commenters have it about right. I have done a lot of reading before purchasing, and the Caponord was on my list of potentials, but ultimately I nicked it off my list. I think they make fine bikes, and my reading indicates (at least from these journalistic pro types) that it's a solid bike, but doesn't quite match up to the performance, comfort, and some of the electronics the more well-known brands supply with their bikes. Unless you really go out of your way to inform yourself, Aprilia is not going to come up on too many people's radar as a potential choice. Maybe they need to rethink or invigorate the branding and marketing a bit. The competition is so fierce with these types of bikes. When you are up against BMW, Triumph, Suzuki, Kawasaki, Ducati, God, what tough gig it is to climb your motorcycle into that category and capture more sales. I think the same would be true to of Moto-Guzzi, and MV Agusta. Fine bikes too, if somewhat limited for all the reasons previously mentioned. As for me, I'm down to BMW, Kawasaki, Triumph or Indian. Street type or on/off road type. I'm going back and forth. At 53, it's a lot harder to get your damn leg over the backside of a lot of these bikes. I'm only 5'9. :p


    ah, 53 is young these days!

    Get a super sports and a tourer!:)

    Try all of the bikes you like the look of and report back on here to tell us all about them !! ;)

    might be difficult to beat the triumphs once you have ridden them as they cover both passion and build quality.
    The reply is currently minimized Show
Your Reply

Latitude: , Longitude: .
You have reached the attachment limit per post.

Specify a password to lock discussions to only users who has the password.

You may add additional URLs that you would like to include in your post.

Add URL


Copyright 2015-2016 by WhichBike.com